Topic Idea: Creating an outbound campaign which incorporates email, phone, social media, and even mail.
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Website: copywritingthatsells.com.au
Scott Bywater is a marketing strategist who has generated millions of dollars for his clients in over 126 different industries – using unconventional direct marketing techniques that generate extraordinary returns.
He believes outbound marketing is underrated, particularly in the business to business space – because it allows you to actively target the ideal 80/20 clients you want, instead of just accepting whatever lands in your patch.
According to Scott, not all customers are created equal. And the best way to get the whales in your niche – that can be worth 10-100 times an average client – is to get super-clear on the customers you want, and hunt them down.