Topic: The 3 step automated lead generations process – create a lead magnet, drive targeted traffic, upsell a webinar and close the deal.

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Handouts: The Big Picture – Click here to download.

Standard Operating Procedure: Click here to view.

James Tuckerman is one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia). In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within

In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia (http://anthillonline.com/about-us/). Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes.

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