Topic: Profit optimisation system: Locate hidden revenue streams, maximise existing opportunities, effortlessly scale your output.

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Standard Operating Procedure: Not Applicable.

Website: mitchrusso.com
For Mitch Russo it’s two ingredients that he brings to the table: Experience and Creativity.

His experience dates back to 1978 when he started working as an Electrical Engineer at Digital Equipment Corp in Maynard, MA. He migrated to application engineering for Mostek (a semiconductor company) and then to selling chips to large and small companies alike.

In 1985, he entered the software business as the founder of Timeslips Corp (sold to Sage Plc) after creating the largest network of Certified Consultants in the software industry, helping Intuit Corp create their own Certified Quickbooks Accountant Network as well. After selling his company, he then ran Sage Plc in the US as the COO, with over 300 staff. Moving back to Boston, he then found himself involved in the VC community, first as an advisor to startups and then as the CEO of the largest furniture shopping site early in 2000; FurnitureFan.com.

As a CEO Advisor, sometimes to several companies at the same time, he participated in many different business types, solving many diverse types of problems in sales organizations, marketing, technology, systems and H/R related issues. He later became interested in options trading and mentored with a floor trader at The Chicago Board of Options Exchange. Then, in 2007, responding to his friend Chet Holmes request to help solve a problem, he became involved with Chet’s business.

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